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Island Records – Mont Jake

We were asked by Island Records to create an identity for exciting new DJ, producer and musician Mont Jake, ahead of his debut single ‘Shadow’ with Wu Tang’s Mastah Killah. The identity was based on the classic heat-pressed New York flocked letter T-shirt font, from the early days of hip-hop, but slightly changed to have a Nordic twist, based on Mont’s Scandinavian routes. Creative Direction // Design