We were delighted to help lululemon on their new #18in18 campaign: offering an alternative to tiresome, hard-to-keep new year’s resolutions. With the aim of helping people focus (and fingers crossed – fulfill) their long-term goals and ambitions.
We briefed Illustrator (and Beach in-house creative PM) Holly St Clair
to create to create a series of illustrations, using an initial series of resolutions (EG ‘I will learn to Salsa’) that make up the #GoalSquad (a little riff on the viral term ‘Squad Goals’ from a few memes back) which would grace lululemon’s in-store and downloadable Goal Sheets. They’d also be appropriately dotted about the shop floor for customers to interact with.
Every Saturday in January, Holly will be drawing live in situ in the Regent St window display, taking requests for illustrations upstairs in their cafe – Neat Nutrition.
If you would like to see your very own goal up in the window, please send a DM to lululemon’s instagram ( @lululemon ) alternatively you can download a goal sheet here: Goal Sheets
If the above has sparked in any interest please see our agency page for similar pieces we’ve worked on, and get in touch via email@example.com!