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PUMA: Future Rider – Marketing

For the release of PUMA’s 80’s inspired trainer the Future Rider, we were tasked with developing some neon filled promo and creative marketing.

For the social and shop display artwork, we developed a simple graphic style that we then illustrated directly over photography from the Future Rider campaign. In keeping with the 80s theme, we were inspired by fluorescent colours and shapes and wanted to keep the illustrations fairly minimal and direct to the trainers.

We also had the fun job of art directing a promo animation, this was released through social as well as accompanying the display artwork in stores. To keep continuity we took the shape based illustrative style and adapted it within a moving context. The end result is a fast paced, energetic and eye catching promo film.

For the social channels we animated some quirky stickers – with the intention that users can collage them over images and videos. We also produced an IG filter that put the user at the centre of the Future Rider experience – this¬†unfortunately didn’t make the cut, but it was great fun to make!