It was an absolute pleasure to work with the amazing Lazy Oaf. Turning 15 years young we worked on an exhibition to celebrate their birthday.
From their London studio, British streetwear label Lazy Oaf creates pieces that play on their dark, and often warped, sense of humour. The attitude of not taking anything too seriously is carried through the whole design ethos. So as you can imagine, that’s right up our street.
With our knowledge of organising shows and our reputation for unusual and unique, but formal art shows, they approached Beach to help curate and organise it.
We worked with Lazy Oaf’s founder Gemma Shiel on ideas for the exhibition. After we project-managed the whole show to a tight deadline and budget. To makes things even for exciting we got our old buds Camden Town Brewery on-board to provide beers for the opening! That’s the way we do it.
Visitors were welcomed into Protein’s Shoreditch studio via a HUGE Four by five metre inflatable pink mouth, which proved a huge hit with passers-by and on social media. A series of sculptures in the space, were then installed which, for pure lols, we wanted to feel like a combination of Donald Judd-esque minimalist sculpture, and Gemma’s normal Lazy Oaf. Bright, fun, cheeky and colourful – work that Oaf are known for.
It was an incredible event an we’d love to work on more like it. Thank you Lazy Oaf!
Please see our agency page for similar events we’ve worked on, you canalways trust our team to make your event fun and engaging. Get in touch with any enquiries if you’d like help staging a show!
We’ve also had the pleasure of stocking a ton of Lazy Oaf products in our STORE. There’s some brand new Oaf pin badges available now, so snap one up while you can, because like most things at BEACH they are limited edition and will sell out fast, not to mention everything with Lazy Oaf on rules.
Our store is full of awesome and fun item’s, designed and created by artists and creatives and brands we love, so be sure to check everything out.