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Mello Smello

Through the 70s and 80s there was a craze for wanting to know what baby powder smelt like! To solve this issue The Mello Smello Factory was born.

Mello Smellos scratch n sniff stickers were arguably the most popular and most iconic sticker on the shelves, back in the day. They were unique in the fact that they were larger than most other scratch n sniff stickers, meaning more detail could be applied to each sticker design.

There was a whole host of different stickers made – broken down into different collections. ‘Promotional Stickers’, ‘Mission Nutrition Series’ and ‘Smell and Spell Series’ are probably the most memorable. The Mello Smellos scratch n sniff stickers were just the starting point – they became so popular The Mello Smello Factory ended up making greetings cards, tattoos, and even a fan club was formed!

We can’t get enough of the super rad illustrations and graphics that feature on each sticker,  just wish WHSmith had a stock on their shelves today!

Have a scroll at our collection above and be sure to watch this space for more wacky design ephemera to drool over…