Topman’s ‘General Store’ – a more refined, higher-end gentleman’s boutique in Spitalfields, approached us to create an event that would encourage General Store to be embraced by the local creative community.
“Garden” was a multi-site exhibition, curated by us, and using local artists associated with Beach and Topman. Work was installed both in our gallery and at General Store and we curated a range of artist designed products – again, by local makers – for the General Store’s product line.
We kicked off the event with a party, sponsored by Asahi, which began at General Store, and guests were encouraged to head over the short walk to Beach, taking in some of Shoreditch’s coolest sights en route. They were greeted by a DJ and even more beer when they got here!